Having managed Web content at a university for several years, I’ve learned a few painful lessons about working with content management systems (CMS). There are many great reasons to invest in a CMS, and steering clear of these common pitfalls will save you from a lot of unnecessary headaches along the way.
1. Letting IT choose […]

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You’ve probably heard this one before: People don’t read online. They scan, browse and click–but they don’t read.
Well, it turns out that’s not true. In fact, a recent study by the Poynter Institute reveals that people read a larger percentage of stories online (77%) than they do in print broadsheets (62%) […]

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