Recent research by Online Publishers Association (OPA) indicates that Web users are spending more time engaging with Web content (news, information and entertainment), and a bit less time on communications (e-mail, forums), e-commerce and search sites.
The trend toward content consumption is marginal at this point, but perhaps an indication that rich, interactive content like video and blogs is drawing and keeping users’ attention. I wonder, too, if RSS is having an impact — perhaps by tethering visitors to content sites more effectively?

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