Flickr is everybody’s favorite photo-sharing Web site, home to millions of professional portfolios, wedding albums and baby snapshots. Yet Flickr’s potential as a viral marketing tool–especially for higher education–has not yet been explored by most institutions.
Flickr was one of the earliest distinctly “Web 2.0” sites, and is still a standard-bearer for clean design and tightly-integrated […]

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Web site management has changed a lot since the mid-90s heyday of the solitary webmaster. Even modestly sized organizations have long since replaced the “Web Guy” with “Web folks.” So, who are the Web folks, and how many of them do you need to be successful?
If you’re assembling a Web team, I’d recommend that […]

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You’ve probably heard this one before: People don’t read online. They scan, browse and click–but they don’t read.
Well, it turns out that’s not true. In fact, a recent study by the Poynter Institute reveals that people read a larger percentage of stories online (77%) than they do in print broadsheets (62%) […]

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